Narasimhan Srinivasan
Associate Professor/Marketing

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Scholarly Contributions

75 Scholarly Contributions

28
Poster/Presentations
22
Journal Articles
16
Conference Proceedings
7
Other Scholarly Works
1
Teaching Materials
1
Book
Case Study on Energy Provision in sub-Saharan African
Narasimhan Srinivasan
Research Type: Other Scholarly Work

Chair and Discussant for "Consumer Behavior" session
2023
Narasimhan Srinivasan
Research Type: Poster/Presentation

Consumer Behavior - Session Chair and Discussant
2013
Narasimhan Srinivasan
Research Type: Poster/Presentation

Consumer Behavior Track
2018
Narasimhan Srinivasan
Research Type: Poster/Presentation

Consumer Behavior in the Fantasy Sports Arena
Narasimhan Srinivasan
Research Type: Journal Article

Corporate Responsibility in BRIC: A Multi Level Analysis
Yongjuon Li, Tania Casado, Narasimhan Srinivasan, David Ralston, Carolyn Egri, Irina Naoumova, Ruth Alas
Research Type: Conference Proceedings

International
Corporate Social Responsibility in India
Narasimhan Srinivasan
Research Type: Journal Article

Corporate, Social and Environmental Responsibility: A Framework
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

Corporate, Social and Environmental Responsibility: Prelliminary Results from BRIC Study (Brazil, Russia, India and China)
2008
Narasimhan Srinivasan
Research Type: Poster/Presentation

Cross-Cultural Research and Methodology
2011
Narasimhan Srinivasan
Research Type: Poster/Presentation

Determinants of Responsible Behavior: A 24-Country Study of Attitudes towards Corporate Social and Environmental Responsibility
2024
Narasimhan Srinivasan, David A Ralston et al
Research Type: Conference Proceedings

Discussant comments on: An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context by Avinandan Mukherjee and Prem Shamdasani
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Involvement and Consumer Perception of Assortment: The Moderating Effects of Individual and Situational Factors and Product Category by Shuong Zhang
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Shelf Space Arrangements and Brand Similarity Perceptions by Debra Desrochers
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant for 3 papers on Retailing Strategy
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Editorial for the Special Issue onDigital Marketing TrendsJournal of Indian Business Research
2022
Narasimhan Srinivasan, Shalini Singh
Research Type: Journal Article

Ethical Preferences for Influencing Superiors: A 41 Society Study
2009
Narasimhan Srinivasan, David A Ralston et al
Research Type: Journal Article

International
Findings from BRIC Study: The Case of India
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

Gender Composition at Work and Women;'s Career Satisfaction: An International Study of 35 Societies
Fabian Froese et al, Narasimhan Srinivasan
Research Type: Journal Article

Gender Differences and the Global-Business Subculture Effect: A 40-Society Analysis of Subordinate Influence Ethics Behaviors
Narasimhan Srinivasan, David Ralston, Several Others
Research Type: Journal Article