Narasimhan Srinivasan
Associate Professor/Marketing

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Gigawatt Global Co-operatief U.A. : A Mission Oriented Organization
Narasimhan Srinivasan, Lynn Sprugel, James Oldroyd, Sheri Lambert, Weldon Turner
Research Type: Other Scholarly Work

Global Trends in Marketing
2010
Research Type: Poster/Presentation

Green Marketing
2012
Research Type: Poster/Presentation

Host Committee
Research Type: Other Scholarly Work

Impact of Organizational Culture on Employee Psychological Safety: The Role of Trust in Top Management Across 18 Societies
Narasimhan Srinivasan, Ratan Dheer et al
Research Type: Conference Proceedings

Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence
2004
Narasimhan Srinivasan, Luke Weinstein, Mike J. Ahearne
Research Type: Journal Article

International
Improving Instruction in Higher Education by Using Learning Styles
2010
Research Type: Poster/Presentation

Influence of Societal Contexts and Individual Values on Attitudes towards Corporate Responsibilities Across 40 Societies
2011
C Karam, Y Fang, C Egri, F Darder, D Ralston, Narasimhan Srinivasan
Research Type: Poster/Presentation

Innovative Thinking
2014
Research Type: Poster/Presentation

Internation Conference on"The Post Pandemic Resurgence: The Challenges and Concerns." My Keynote Talk was titled "Navigating the Post Pandemic Resurgence: Insights and Strategies"
2023
Research Type: Poster/Presentation

Is There a Global-Business-Subculture Effect on Gender Differences? A Multi-Society Analysis of Subordinate Influence Ethics Behaviors
David Ralston et al, Narasimhan Srinivasan
Research Type: Journal Article

Macromarketing and Development
Research Type: Conference Proceedings

Marketing in Italy
2009
Research Type: Book

International
Marketing in the BRICs
2015
Research Type: Poster/Presentation

Organizational Culture: Effecgt on Psychological Safety Mediated by Trust Across 18 Societies
Ratan Dheer et al, Narasimhan Srinivasan
Research Type: Conference Proceedings

Proposing and Testing an Intellectual Capital Based View of the Firm
2006
Narasimhan Srinivasan, Michael Lubatkin, Kira Reed
Research Type: Journal Article

International
Recent Trends in International Marketing
2015
Research Type: Poster/Presentation

Session Chair and Discussant :Consumer Well Being
2019
Research Type: Poster/Presentation

Session Chairs for Consumer Behavior Track
2016
Research Type: Poster/Presentation

Should They Play: Market Value of Corporate Partnerships with Professional Sports Leagues
Research Type: Other Scholarly Work

International