Narasimhan Srinivasan
Associate Professor/Marketing

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Scholarly Contributions

75 Scholarly Contributions

28
Poster/Presentations
22
Journal Articles
16
Conference Proceedings
7
Other Scholarly Works
1
Teaching Materials
1
Book
Discussant for 3 papers on Retailing Strategy
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Shelf Space Arrangements and Brand Similarity Perceptions by Debra Desrochers
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Involvement and Consumer Perception of Assortment: The Moderating Effects of Individual and Situational Factors and Product Category by Shuong Zhang
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context by Avinandan Mukherjee and Prem Shamdasani
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Determinants of Responsible Behavior: A 24-Country Study of Attitudes towards Corporate Social and Environmental Responsibility
2024
Narasimhan Srinivasan, David A Ralston et al
Research Type: Conference Proceedings

Cross-Cultural Research and Methodology
2011
Narasimhan Srinivasan
Research Type: Poster/Presentation

Corporate, Social and Environmental Responsibility: Prelliminary Results from BRIC Study (Brazil, Russia, India and China)
2008
Narasimhan Srinivasan
Research Type: Poster/Presentation

Corporate, Social and Environmental Responsibility: A Framework
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

Corporate Social Responsibility in India
Narasimhan Srinivasan
Research Type: Journal Article

Corporate Responsibility in BRIC: A Multi Level Analysis
Yongjuon Li, Tania Casado, Narasimhan Srinivasan, David Ralston, Carolyn Egri, Irina Naoumova, Ruth Alas
Research Type: Conference Proceedings

International
Consumer Behavior in the Fantasy Sports Arena
Narasimhan Srinivasan
Research Type: Journal Article

Consumer Behavior Track
2018
Narasimhan Srinivasan
Research Type: Poster/Presentation

Consumer Behavior - Session Chair and Discussant
2013
Narasimhan Srinivasan
Research Type: Poster/Presentation

Chair and Discussant for "Consumer Behavior" session
2023
Narasimhan Srinivasan
Research Type: Poster/Presentation

Case Study on Energy Provision in sub-Saharan African
Narasimhan Srinivasan
Research Type: Other Scholarly Work

Business Values Dimensions and Subordinate Influence Ethics Behaviors: A Discussion and a Database of These Cross-Cultural Values and Behaviors
narasimhan srinivasan, et al et al, David Ralston
Research Type: Journal Article

Business School Rankings: What does it mean?
2008
Narasimhan Srinivasan
Research Type: Poster/Presentation

Beyond the Doctoral Program: Research and Publishing
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

BRIC : Views on Corporate Responsibility from Executives in Four Emerging Global Powers
T Casado, Carolyn P Egri, David A Ralston, Narasimhan Srinivasan, P P Fu
Research Type: Conference Proceedings

International
Attitudes of Future Business Professionals towards Corporate Responsibilities in 28 Societies
Narasimhan Srinivasan, Jane Terpstra-Tong et al
Research Type: Conference Proceedings