Narasimhan Srinivasan
Associate Professor/Marketing

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Scholarly Contributions

75 Scholarly Contributions

28
Poster/Presentations
22
Journal Articles
16
Conference Proceedings
7
Other Scholarly Works
1
Teaching Materials
1
Book
Corporate, Social and Environmental Responsibility: A Framework
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

Beyond the Doctoral Program: Research and Publishing
2009
Narasimhan Srinivasan
Research Type: Poster/Presentation

Corporate, Social and Environmental Responsibility: Prelliminary Results from BRIC Study (Brazil, Russia, India and China)
2008
Narasimhan Srinivasan
Research Type: Poster/Presentation

Business School Rankings: What does it mean?
2008
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant for 3 papers on Retailing Strategy
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context by Avinandan Mukherjee and Prem Shamdasani
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Involvement and Consumer Perception of Assortment: The Moderating Effects of Individual and Situational Factors and Product Category by Shuong Zhang
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation

Discussant comments on: Shelf Space Arrangements and Brand Similarity Perceptions by Debra Desrochers
2005
Narasimhan Srinivasan
Research Type: Poster/Presentation