Narasimhan Srinivasan
Associate Professor/Marketing

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Scholarly Contributions

75 Scholarly Contributions

28
Poster/Presentations
22
Journal Articles
16
Conference Proceedings
7
Other Scholarly Works
1
Teaching Materials
1
Book
Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence
2004
Narasimhan Srinivasan, Luke Weinstein, Mike J. Ahearne
Research Type: Journal Article

International
BRIC : Views on Corporate Responsibility from Executives in Four Emerging Global Powers
T Casado, Carolyn P Egri, David A Ralston, Narasimhan Srinivasan, P P Fu
Research Type: Conference Proceedings

International
Art Management, Cultures and the Informal Economy
Siegfried Guillaumon, Tania Casado, Narasimhan Srinivasan
Research Type: Conference Proceedings

Impact of Organizational Culture on Employee Psychological Safety: The Role of Trust in Top Management Across 18 Societies
Narasimhan Srinivasan, Ratan Dheer et al
Research Type: Conference Proceedings

A 40-Society Perspective on the Impact of Microculture Cohorts on Preferences for Type of Organizational Culture.
Narasimhan Srinivasan, David Ralston et al
Research Type: Conference Proceedings

The Hard or the Soft: The Ethics of Getting Ahead at Work across Asia
Charlotte Karam, Arif Butt et al, David Ralston, Carolyn Egri, Narasimhan Srinivasan
Research Type: Conference Proceedings

Corporate Responsibility in BRIC: A Multi Level Analysis
Yongjuon Li, Tania Casado, Narasimhan Srinivasan, David Ralston, Carolyn Egri, Irina Naoumova, Ruth Alas
Research Type: Conference Proceedings

International
9th International Conference on Marketing and Development, Greece (June 8-11, 2005).
Narasimhan Srinivasan, Ruby Roy Dholakia
Research Type: Conference Proceedings

International
Organizational Culture: Effecgt on Psychological Safety Mediated by Trust Across 18 Societies
Ratan Dheer et al, Narasimhan Srinivasan
Research Type: Conference Proceedings

Societal-Level vis-à-vis Individual-Level Work Values in the 21st Century Businessworld: An Empirical Analysis of 51 Countries
Narasimhan Srinivasan
Research Type: Conference Proceedings

American Marketing Association
Narasimhan Srinivasan
Research Type: Conference Proceedings

Societal values, organizational culture, and financial performance: A 31-society study
Carolyn Egri et al, Narasimhan Srinivasan
Research Type: Conference Proceedings

Attitudes of Future Business Professionals towards Corporate Responsibilities in 28 Societies
Narasimhan Srinivasan, Jane Terpstra-Tong et al
Research Type: Conference Proceedings

Macromarketing and Development
Narasimhan Srinivasan
Research Type: Conference Proceedings

Business Values Dimensions and Subordinate Influence Ethics Behaviors: A Discussion and a Database of These Cross-Cultural Values and Behaviors
narasimhan srinivasan, et al et al, David Ralston
Research Type: Journal Article

Attitudes of Future Business Professionals towards Corporate Responsbility in 28 Societies
Jane Terpstra-Tong et al, Narasimhan Srinivasan
Research Type: Journal Article

The Impact of Micro Culture Cohorts on Organizational Culture Preference: A Multi-Society Assessment
Narasimhan Srinivasan, David Ralston et al
Research Type: Journal Article

Are Societal-Level Values Relevant Cross-Cultural Research Variables? A 51-Society Analysis of the 21st Century Businessworld
Narasimhan Srinivasan, Narasimhan Srinivasan
Research Type: Journal Article

The Triple-Bottom-Line of Corporate Responsibility: Assessing the Attitudes of Present and Future Business Leaders across the BRICs
David Ralston, Charlotte Karam, Tania Casado, Yongjuan Li, Ruth Alas, Narasimhan Srinivasan, Carolyn Egri, Irina Naoumova
Research Type: Journal Article

Gender Differences and the Global-Business Subculture Effect: A 40-Society Analysis of Subordinate Influence Ethics Behaviors
Narasimhan Srinivasan, David Ralston, Several Others
Research Type: Journal Article