Narasimhan Srinivasan
Associate Professor/Marketing

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Scholarly Contributions

75 Scholarly Contributions

28
Poster/Presentations
22
Journal Articles
16
Conference Proceedings
7
Other Scholarly Works
1
Teaching Materials
1
Book
Are Societal-Level Values Still Relevant Measures in the 21st Century Businessworld? A 39-Society Analysis
2022
Narasimhan Srinivasan, David Ralston et al
Research Type: Journal Article

Editorial for the Special Issue onDigital Marketing TrendsJournal of Indian Business Research
2022
Narasimhan Srinivasan, Shalini Singh
Research Type: Journal Article

The Triple Bottom Line of Corporate Resposibility; Assessing the Attitudes of Present and Future Business Professionals Across the BRICs
2015
Carolyn P Egri, Tania Casado, Charlotte M Karam, Narasimhan Srinivasan, Yongjuan LI, David A Ralston, Ruth Alas, Irina Naoumova
Research Type: Journal Article

Ethical Preferences for Influencing Superiors: A 41 Society Study
2009
Narasimhan Srinivasan, David A Ralston et al
Research Type: Journal Article

International
Adapting Human and Social Capital to Impact Performance: Some empirical Findings from the US Personal Banking
2008
Harold Doty, Narasimhan Srinivasan, Kira Reed
Research Type: Journal Article

International
Assessment of Globalization: A Revisit
2008
Narasimhan Srinivasan, Subhash C. Jain
Research Type: Journal Article

International
Proposing and Testing an Intellectual Capital Based View of the Firm
2006
Narasimhan Srinivasan, Michael Lubatkin, Kira Reed
Research Type: Journal Article

International
The Demand for Volunteer Labor: A Study of Hospital Volunteers
2005
Narasimhan Srinivasan, Femida Handy
Research Type: Journal Article

International
Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence
2004
Narasimhan Srinivasan, Luke Weinstein, Mike J. Ahearne
Research Type: Journal Article

International
Business Values Dimensions and Subordinate Influence Ethics Behaviors: A Discussion and a Database of These Cross-Cultural Values and Behaviors
narasimhan srinivasan, et al et al, David Ralston
Research Type: Journal Article

Attitudes of Future Business Professionals towards Corporate Responsbility in 28 Societies
Jane Terpstra-Tong et al, Narasimhan Srinivasan
Research Type: Journal Article

The Impact of Micro Culture Cohorts on Organizational Culture Preference: A Multi-Society Assessment
Narasimhan Srinivasan, David Ralston et al
Research Type: Journal Article

Are Societal-Level Values Relevant Cross-Cultural Research Variables? A 51-Society Analysis of the 21st Century Businessworld
Narasimhan Srinivasan, Narasimhan Srinivasan
Research Type: Journal Article

The Triple-Bottom-Line of Corporate Responsibility: Assessing the Attitudes of Present and Future Business Leaders across the BRICs
David Ralston, Charlotte Karam, Tania Casado, Yongjuan Li, Ruth Alas, Narasimhan Srinivasan, Carolyn Egri, Irina Naoumova
Research Type: Journal Article

Gender Differences and the Global-Business Subculture Effect: A 40-Society Analysis of Subordinate Influence Ethics Behaviors
Narasimhan Srinivasan, David Ralston, Several Others
Research Type: Journal Article

Consumer Behavior in the Fantasy Sports Arena
Narasimhan Srinivasan
Research Type: Journal Article

The Primary Care - Market Share Connection: How Hospitals Achieve Competitive Advantage
Narasimhan Srinivasan
Research Type: Journal Article

International
Gender Composition at Work and Women;'s Career Satisfaction: An International Study of 35 Societies
Fabian Froese et al, Narasimhan Srinivasan
Research Type: Journal Article

The Impact of MicroCulture Cohorts on Organizational Culture Preference: A Multi-/society Assessment
David Ralston et al, Narasimhan Srinivasan
Research Type: Journal Article

Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism
Ana Rossi, Katsuhiko Shimizu, Florian Wangenheim, Carolyn Egri, Olivier Furrer, Arif Butt, Narasimhan Srinivasan, Ian Palmer et al, Yongjuan Li, Andre Pekerti, Tania Casado, Irina Naoumova, Maria Garza, Vojko Potocan, Min Kuo, Erna Szabo, Tomasz Lenartowicz, David Ralston, Marina Dabic, Ping Fu
Research Type: Journal Article