Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Putting one-to-one marketing to work: Personalization, customization, and choice
2008
James D Hess, Neeraj Arora, Raghuram Iyengar, Xavier Dreze, Bing Jing, V Kumar, Anindya Ghose, Yogesh Joshi, Scott Neslin, Nicholas Lurie
Research Type: Journal Article

Listening to strangers: whose responses are valuable, how valuable are they, and why?
2008
Deborah J MacInnis, Allen M Weiss, Nicholas Lurie
Research Type: Journal Article

No Longer a Tax Haven? The Impact of Taxes on Internet Purchase Behavior
2008
Peng Huang, Nicholas Lurie
Research Type: Journal Article

Is timely information always better? The effect of feedback frequency on decision making
2009
Jayashankar M Swaminathan, Nicholas Lurie
Research Type: Journal Article

Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods
2009
Peng Huang, Sabyasachi Mitra, Nicholas Lurie
Research Type: Journal Article

Interactive Restructuring: Implications for Decision Processes and Outcomes
2009
Doe-Hyun Song, Na Wen, Nicholas Lurie
Research Type: Journal Article

Decision Quality Measures in Recommendation Agents Research
2011
Bruce Cooil, Lerzan Aksoy, Nicholas Lurie
Research Type: Journal Article

Network characteristics and the value of collaborative user-generated content
2012
Sam Ransbotham, Nicholas Lurie, Gerald C Kane
Research Type: Journal Article

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
2013
Nicholas Lurie, Zoey Chen
Research Type: Journal Article

The Content and Impact of Mobile vs. Desktop Reviews
2013
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation

Simple Decision Aids and Consumer Decision Making
2014
Nicholas Lurie, Na Wen
Research Type: Journal Article

The Characteristics and Perceived Value of Mobile Word of Mouth
2014
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Other Scholarly Work

Going Mobile: Characteristics and Perceived Value of Mobile Word of Mouth
2014
Hongju Liu, Sam Ransbotham, Nicholas Lurie
Research Type: Poster/Presentation

Write and Write Alike: How Personality Affects the Value of Word of Mouth
2015
Nicholas Lurie, Zahra Tohidinia
Research Type: Poster/Presentation

Why Your Next Project Should Use Automated Textual Analysis
2015
Nicholas Lurie, Jonah Berger, Grant Packard
Research Type: Poster/Presentation

Research Insights
2015
Nicholas Lurie
Research Type: Poster/Presentation

140 Characters or Less: How Fluency Impacts User Engagement in Social Media
2015
Andrew Stephen, Nicholas Lurie, David Weiner
Research Type: Poster/Presentation

Marketing Insights from Mobile Gaming
2015
Nicholas Lurie
Research Type: Poster/Presentation

Path to Successful Digital Marketing Strategies
2015
Nicholas Lurie, Zheyin (jane) Gu
Research Type: Poster/Presentation

Gamification and Mobile Marketing Effectiveness
2016
Charles F Hofacker, Puneet Manchanda, Jeff Donaldson, Nicholas Lurie, Ko De Ruyter
Research Type: Journal Article