Nicholas H. Lurie
Professor & Director/Marketing

Are you Nicholas H. Lurie?

How to update your information.
Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Creation and Consumption of Mobile Word-of Mouth: How are Mobile Reviews Different?
2017
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation

What’s in a Line? Visual Boundaries and Consumer Decision Making
2017
Nicholas Lurie, Na Wen
Research Type: Poster/Presentation

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
2018
Na Wen, Nicholas Lurie
Research Type: Journal Article

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams
2019
Nicholas Lurie, Chi-Hung Peng, Sandra Slaughter
Research Type: Journal Article

Creation and Consumption of Mobile Word of Mouth: How are Mobile Reviews Different?
2019
Nicholas Lurie, Hongju Liu, Sam Ransbotham
Research Type: Journal Article

More than Aesthetic: Visual Boundaries and Perceived Variety
2019
Na Wen, Nicholas Lurie
Research Type: Journal Article

More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies
2021
Nicholas H Lurie, Noah VanBergen, Zoey Chen
Research Type: Journal Article

Estimation as a catalyst for numeracy: Micro-interventions that increase the use of numerical information in decision-making
Luke F Rinne, Michael A Ranney, Nicholas Lurie
Research Type: Conference Proceedings

Using Followers to Spread Word-of-Mouth in Social Media Networks: Social Affirmation, Dyadic Embeddedness, and Influencer-Follower Seeding Strategies
Nicholas Lurie, Minki Kim, Hee Mok Park
Research Type: Journal Article

Roles, Incentives, and User-Generated Contributions in Online Communities
Hai Che, Nicholas Lurie, Allen M Weiss
Research Type: Journal Article

Immoral Favors: Benevolence, Gratitude, and Compliance with Unethical Requests
Nicholas H. Lurie
Research Type: Journal Article

Approach Behavior Affects Social Categorization
Nicholas Lurie, Zoey Chen
Research Type: Journal Article

Omnichannel Sense of Coherence: Consumer Perceptions of Coherence in Encounters with Multiple Marketing Channels of a Brand
Nicholas Lurie, Natalia Rubio Benito, Sara Campo, Jano Jimenez
Research Type: Journal Article