Marketing
Information Systems
Robert Bird
Professor/Marketing
robert.bird@uconn.edu
Storrs Mansfield
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Scholarly Contributions
3 Scholarly Contributions
Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage
Research Type: Book
Marketing and the Global Legal Environment
Research Type: Book
Intellectual Property Enforcement in a Global Economy: Lessons from the BRIC Nations (Published in: Globalisation in Flux: Legal and Economic Challenges)
Research Type: Book