Marketing
Sulin Ba
Professor/
Scholarly Contributions

4 Scholarly Contributions

Strategic positioning of IT and human-based customer service
Zhongju Zhang, Jan Stallaert, Sulin Ba
2024
Research Type: Conference Proceedings
Reputation system in price-dispersed electronic markets: can online reputation reverse market dominance?
Sulin Ba, Zhuojun Gu, Cheng Zhang
2024
Research Type: Conference Proceedings
A conceptual model of service quality in 3D virtual worlds
Dan Ke, Zhongju Zhang, Jan Stallaert, Sulin Ba
Research Type: Conference Proceedings
Strategic Positioning of IT and Human-Based Customer Service
Sulin Ba, Jan Stallaert, Zhongju Zhang
Research Type: Conference Proceedings