Marketing
Sulin Ba
Professor/
Scholarly Contributions

6 Scholarly Contributions

Price Competition in e-tailing under Service and Recognition Differentiation
Sulin Ba, Zhongju Zhang, Jan Stallaert
2007
Research Type: Journal Article
Effects of featuring sponsored reviews on e-tailer websites
Xianghua Lu, Chee Wei Phang, Sulin Ba
Research Type: Journal Article
Balancing IT with the Human Touch: Optimal Investment in IT-based Customer Service (R&R)
Sulin Ba, Zhongju Zhang, Jan Stallaert
Research Type: Journal Article
Winning by Learning? Effect and Design of Knowledge Sharing in Crowdsourcing Contests
Ho-Cheung Brian Lee, Jan Stallaert, Yuan Jin, Sulin Ba
Research Type: Journal Article
Online Price Dispersion: A Game Theoretic Perspective and Empirical Evidence
Sulin Ba, Jan Stallaert, Zhongju Zhang
Research Type: Journal Article
Why Give Away for Free When You Can Charge? Virtual Good Pricing and Permission Strategy
Sulin Ba, Jan Stallaert, Dan Ke, Zhongju Zhang
Research Type: Journal Article