Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Social and Spatiotemporal Impacts of Casino Jackpot Events
2022
Hee Mok Park, Joseph Pancras
Research Type: Journal Article

Broad or exact? Search ad matching decisions with keyword specificity and position
2021
Shuai Yang, Joseph Pancras, Yiping Song
Research Type: Journal Article

Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
2020
Joseph Pancras, Xia Wang, Dipak Dey
Research Type: Journal Article

Market-based drivers of cobranding success.
2020
Hieu V. Phan., William T. Ross Jr, Joseph Pancras, Hang T. Nguyen
Research Type: Journal Article

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

An Empirical Analysis of the Impact of Promotional Discounts on Store Performance"
2017
Debabrata Talukdar, Brian Ratchford, Joseph Pancras, Dinesh Gauri
Research Type: Journal Article

Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market
2017
Joseph Pancras, Shuai Yang, Yiping Song
Research Type: Journal Article

Managing Customer Acquisition Risk Using Co-operative Databases
2015
Hongju Liu, Joseph Pancras, Malcolm Houtz
Research Type: Journal Article

Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies Using a New Bayesian Scale Heterogeneity Model (
2015
Joseph Pancras, Dipak Dey, Xia Wang
Research Type: Journal Article

Loss Leaders and Cross-Category Retailer Passthroughs: A Bayesian Multilevel Analysis
2013
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Journal Article

International
An Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2012
Joseph Pancras, Viswanathan Kumar, Srinivasarag Sriram
Research Type: Journal Article

International
Rejoinder to Fong 2011 and Lenk 2011s comments on A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model
2011
Dipak Dey, Joseph Pancras
Research Type: Journal Article

The Nested Consideration Model: Investigating Dynamic Store Consideration Sets and Store Competition
2011
Joseph Pancras
Research Type: Journal Article

International
A Comparison of Generalized Multinomial Logit and Latent Class Approaches to Studying Consumer Heterogeneity with some extensions of the Generalized Multinomial Logit Model
2011
Joseph Pancras, Dipak Dey
Research Type: Journal Article

A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies
2010
Joseph Pancras
Research Type: Journal Article

A Method to Predict Aggregate Customer Equity Using Activeness Thresholds 2008 DMEF Customer Lifetime Value Modeling Competition Task 1
2009
Joseph Pancras
Research Type: Journal Article

Cross-Buying in Retailing: Drivers and Consequences
2008
Joseph Pancras, Viswanathan Kumar, morris george
Research Type: Journal Article

International
Optimal Marketing Strategies for a Customer Data Intermediary
2007
Joseph Pancras, K Sudhir
Research Type: Journal Article

International
Issues And Perspectives In Global Customer Relationship Management
2006
B Ramaseshan, Subhash C. Jain, Joseph Pancras, Charlotte Mason, D Bejou
Research Type: Journal Article

International
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Joseph Pancras, Kunter Gunasti, Lei Wang, Ram D. Gopal, Ramesh Shankar
Research Type: Journal Article