Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Strategic Aspects Of Pay-what-you-want Pricing In The Context Of User Generated Content
2021
Jieun Lee, Debanjan Mitra, Joseph Pancras
Research Type: Poster/Presentation

Bayesian Analysis of Retail Customer Option Values
2020
Joseph Pancras
Research Type: Poster/Presentation

A Structural Model of Default and Product Return Options with Implications for Return Policies
2019
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Poster/Presentation

Mobile Search in Competitive Mobile Loyalty Program Apps
2019
Joseph Pancras, Rajkumar Venkatesan, Bin Li
Research Type: Poster/Presentation

Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
2017
Rajkumar Venkatesan, Bin Li, Joseph Pancras
Research Type: Poster/Presentation

The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
2017
Joseph Pancras, Ramesh Shankar, Ram D. Gopal, Kunter Gunasti, Lei Wang
Research Type: Poster/Presentation

Marketing Metrics, Analytics, & Research Methods
2016
Joseph Pancras
Research Type: Poster/Presentation

Game of Drones: Impact of Gamification on Word-of-Mouth Effectiveness for Retailers
2014
Lei Wang, Joseph Pancras, Ram Gopal, Ramesh Shankar, Kunter Gunasti
Research Type: Poster/Presentation

Game of Drones: Impact of Gamification on Word-ofMouth Effectiveness for Retailers
2014
Ram D. Gopal, Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras
Research Type: Poster/Presentation

A Longitudinal Study of Price Changes in Perishable Goods Markets
2014
Dinesh Gauri, Joseph Pancras, Satheesh Srinivasan
Research Type: Poster/Presentation

The Demonstration effect on Consumption across cities in China: Evidence from Automobile Market
2014
Yiping Song, Chenxi Li, Joseph Pancras
Research Type: Poster/Presentation

Are You on the Edge of Failure? Let the Customer Checkin Tell You
2014
Lei Wang, Joseph Pancras, Ram D. Gopal, Ramesh Shankar
Research Type: Poster/Presentation

An empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mail
2014
Nian Wang, Malcolm Houtz, Joseph Pancras, Hongju Liu
Research Type: Poster/Presentation

Checking in to check it out: An Empirical Analysis of Customers’ Engagement on Location Based Social Media
2013
Ramesh Shankar, Ram D. Gopal, Lei Wang, Joseph Pancras
Research Type: Poster/Presentation

Investigating the Tradeoff between Agglomeration and Competition
2013
Joseph Pancras
Research Type: Poster/Presentation

Do Mobile Coupons Affect Store Loyalty?: Spatio-temporal Aspects
2013
Rajkumar Venkatesan, Joseph Pancras, Bin Li
Research Type: Poster/Presentation

Mobile Coupon Redemption: Spatio-Temporal Aspects
2013
Bin Li, Joseph Pancras
Research Type: Poster/Presentation

Applications of Bayesian Statistics in Marketing: Focus on Multilevel/Hierarchical Bayesian Linear Regression Models
2012
Joseph Pancras
Research Type: Poster/Presentation

Emerging Market E-Marketing: Matching Strategies for Small and Medium-sized Businesses in the Online Paid Search Sector
2012
Shuai Yang, Joseph Pancras
Research Type: Poster/Presentation

Coupon Redemption Timing and its Consequences in Mobile and Offline Markets
2012
Joseph Pancras
Research Type: Poster/Presentation