Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies
2021
Nicholas H Lurie, Noah VanBergen, Zoey Chen
Research Type: Journal Article

Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams
2019
Nicholas Lurie, Chi-Hung Peng, Sandra Slaughter
Research Type: Journal Article

Creation and Consumption of Mobile Word of Mouth: How are Mobile Reviews Different?
2019
Nicholas Lurie, Hongju Liu, Sam Ransbotham
Research Type: Journal Article

More than Aesthetic: Visual Boundaries and Perceived Variety
2019
Na Wen, Nicholas Lurie
Research Type: Journal Article

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
2018
Na Wen, Nicholas Lurie
Research Type: Journal Article

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

Creation and Consumption of Mobile Word-of Mouth: How are Mobile Reviews Different?
2017
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation

What’s in a Line? Visual Boundaries and Consumer Decision Making
2017
Nicholas Lurie, Na Wen
Research Type: Poster/Presentation

Gamification and Mobile Marketing Effectiveness
2016
Charles F Hofacker, Puneet Manchanda, Jeff Donaldson, Nicholas Lurie, Ko De Ruyter
Research Type: Journal Article

Write and Write Alike: How Personality Affects the Value of Word of Mouth
2015
Nicholas Lurie, Zahra Tohidinia
Research Type: Poster/Presentation

Why Your Next Project Should Use Automated Textual Analysis
2015
Nicholas Lurie, Jonah Berger, Grant Packard
Research Type: Poster/Presentation

Research Insights
2015
Nicholas Lurie
Research Type: Poster/Presentation

140 Characters or Less: How Fluency Impacts User Engagement in Social Media
2015
Andrew Stephen, Nicholas Lurie, David Weiner
Research Type: Poster/Presentation

Marketing Insights from Mobile Gaming
2015
Nicholas Lurie
Research Type: Poster/Presentation

Path to Successful Digital Marketing Strategies
2015
Nicholas Lurie, Zheyin (jane) Gu
Research Type: Poster/Presentation

Simple Decision Aids and Consumer Decision Making
2014
Nicholas Lurie, Na Wen
Research Type: Journal Article

The Characteristics and Perceived Value of Mobile Word of Mouth
2014
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Other Scholarly Work

Going Mobile: Characteristics and Perceived Value of Mobile Word of Mouth
2014
Hongju Liu, Sam Ransbotham, Nicholas Lurie
Research Type: Poster/Presentation

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
2013
Nicholas Lurie, Zoey Chen
Research Type: Journal Article

The Content and Impact of Mobile vs. Desktop Reviews
2013
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation